Save Ink! | Valley Metro

Valley Metro came to us for help creating an eye-catching campaign to promote their online tools supporting their transit system. The "Save Ink" campaign was born, featuring a colorful octopus character we affectionately dubbed Octavius. Our friendly cephalopod wears the Valley Metro purple and encourages all who see him to make the switch from paper (and ink!) to digital. Notably, Octavius features on the very last transit book Valley Metro will run before going fully digital.

Creative Direction - Jason Smith / Magnetry

Art Direction & Design - Jessica Osborne / Magnetry