Raise Arizona 

In order to raise awareness in the local market about the need for a living wage, these illustrations were created to give an admittedly heavy, often depressing topic a friendlier, more approachable bent. Using the soft, muted desert colors of the brand and simple line-art characters, the graphics contain statistics and messages about the positive impact of paying a living wage.

Art Direction & Illustration - Jessica Osborne / Magnetry

Creative Direction - Jason Smith / Magnetry