"Plug Life" Electric Vehicle Campaign | Local Motors

Local Motors turned over the year by celebrating electric vehicles their drivers. A series of themed blog posts and  online social media content  featuring the snarky confidence of Local Motors' brand voice prompted followers to join the "Plug Life" movement. One such post included an infographic detailing the fascinating history of electric vehicles, dating all the way back to 1831.

 

Creative Direction - Jason Smith / Magnetry

Art Direction & Design - Jessica Osborne / Magnetry